I'm Heyu, and you can also call me Alex. I'm a product designer passionate about storytelling, motion design and product strategy.

I am a graduate from the MFA Interaction Design program at SVA. Before becoming a designer, I studied Communications and Film at UW-Madison. What I pursued as a filmmaker eventually drew me to user experience design-a passion for telling good stories, an appreciation for aesthetics, and the pursuit of creating meaningful human-centered experiences.

When I'm not working, I 👇
spend time with my border collie 🐶
eat ramen 🍜 & hotpot 🍲
"conquer the nature" ⛰️ 🧗🎿
explore film photography 📷
binge watching detective films 🎬